MG Motors · MG GT · Model launch
Born a Rebel!
A yellow MG GT on a city night: we gave the launch a presence matching its rebellious signature.
THE IDEA
A personality you recognise at first glance.
The creative direction gives the car an attitude. Graffiti, light and expressive lettering frame the yellow MG GT, connecting its look with the Born a Rebel! promise.
In outdoor media, this contrast carries a simple intent: grab attention and instantly pair MG GT with Born a Rebel! A bold personality that stays consistent throughout the piece.