Innov8 Creative Agency
All projects

Assida, passed from hand to hand.

For Mouled, Warda tells what’s being prepared with the recipe: a memory, a know‑how and a link between three generations.

Brand filmStorytellingVideo productionCulinary universe
Campaign key visual for Warda · Mouled · Mouled 2025

Capture the moment a tradition is passed on.

A grandmother, a mother and a little girl prepare assida together. We gave the gestures and the looks the role of telling that transmission, in a ritual that belongs to family memory.

The preparation moves the story forward to the pleasure of tasting. Warda’s role is this continuity: supporting a tradition that you learn by living it with others.

The gestures remain, the story continues.

The recipe is passed on through the gestures of grandmother, mother and little girl. The film gives assida its value as a bond as well as a culinary tradition.

Mouled 2025 · The film