From Sodexo to Pluxee. The connection continues.
A name change must spark curiosity while preserving familiar touchpoints. We supported Pluxee’s launch by linking the new brand to what the audience already knows.
Turn a change of name into a shared moment.
The campaign structures the discovery in stages: capture attention, reveal the name, then answer questions. Pluxee’s expressive identity gives the change an instantly visible energy.
Static billboards and animated content play complementary roles. The former establish brand presence; the latter explain continuity and the meaning of the change, making the new brand easier to recognize and understand.
The new brand explains itself.
Changing a name requires keeping the link with those who already know you. The animations explain the shift to Pluxee and provide cues for recognizing the new brand.
Sodexo becomes Pluxee.
The link with Sodexo is the lever for the reveal. The creations support the transition without asking the audience to start from scratch.
The new brand takes its place in the city.
Teasing builds anticipation, the reveal names the new brand. The outdoor pieces move the transition from Sodexo to Pluxee forward within the campaign.
